I was challenged the other day by a colleague who told me that selling managed services is really selling the unknown, that it’s not a household name and therefore difficult to sell. I immediately countered with asking how many of his clients knew what an OS was? How many times had a prospect told him they had a server that when he looked at it it turned out to be an XP Home workstation? Small Business Server isn't a household word either but we sell it all of the time.
You have to know your market in order to sell to them, and selling managed services is not selling the unknown at all. What the MSP is selling is peace of mind to the small business owner who wants to stop managing his network so he can focus on growing his business. The MSP’ ...